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AAA Travel
Multi-Tier Category
Brand Strategy, Design, and Illustration
Credits
A partnership with
AAA Travel is the world's largest leisure travel company and has three categories under its brand umbrella: The core mainstream brand shown below, Luxury, and Pleasant Holidays.
BobCo Design and partner MNM Studios developed a wholistic strategy and design for the AAA Travel brand which has resulted in a system where all categories feel a part of the same family — across all demographics.
We started with the theme AAA TRAVELS WITH YOU as the foundation for the brand. We then created a series of visual themes — based on the concept of the travel journal and integrating the iconic AAA membership card — adapting the concept to each category. These work together to capture joy of travel and the peace of mind that AAA brings you.
AAA Travel: Dream
The Dream mailer is a full-size 40-page magazine format targeting the mainstream market.
AAA Travel: Discover
The Discover mailer is a smaller format for the mainstream target market.
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