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Pleasant Holidays
Multi-Tier Category Brand Strategy, Design, and Illustration
Credits
A partnership with
AAA Travel is the world's largest leisure travel company and has three divisions under its brand umbrella: Luxury, Mainstream, and as shown here, Pleasant Holidays.
BobCo Design and partner MNM Studios developed a wholistic strategy and design for the AAA Travel brand which has resulted in a system where all categories feel a part of the same family — across all demographics.
Pleasant Holidays
Pleasant Holidays is a AAA Travel brand that offers quick, easy-to-book vacations that are geared towards the price-conscious traveler. We developed a colorful, friendly brand system that is eye-catching with devices meant to draw attention to pricing, savings, and special promotions.
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