ZPizza

Brand Strategy,
Creative Direction,
Design, & Illustration

Credits

Bob Nenninger

BobCo helped to rebrand ZPizza, as it was expanding its franchising business. In the beginning, there were roughly 15 franchised stores clustered in southern California. Our work led to a period of explosive growth as they reached 100 franchises throughout the US and abroad.

The Problem

When we started working with ZPizza, there were roughly 15 franchised stores clustered in southern California. The product was unique and addictive. The brand, however, felt like most neighborhood pizza joints. The brand did not reflect the product and this disconnect was impeding the franchise organization’s progress.

Our Findings

We discovered several key differentiators from the competition:

ZPizza is creative — Menu offerings were fresh, unique, even unexpected.
ZPizza is organic & health-conscious — Many of the ingredients were organic and all of the ingredients were of the superior quality.
ZPizza is progressive — This is an idealistic company that is forward thinking.
ZPizza is from Laguna Beach — A California beach town that had a big influence on the company.

The Result

ZPizza is now an international brand with exploding growth. From their humble beginnings in California, they now have 100 units open in the US with plans for another 300.

Chris Bright, the President and CEO of ZPizza, summed it up best: “We have worked with Bob Nenninger since 2003 and he has developed the ZPizza brand into what it is today. The success that we have experienced is a direct result of his brilliant work.”