ZPizza
Brand Strategy,
Creative Direction,
Design, & Illustration
Credits
Bob Nenninger
BobCo helped to rebrand ZPizza, as it was expanding its franchising business. In the beginning, there were roughly 15 franchised stores clustered in southern California. Our work led to a period of explosive growth as they reached 100 franchises throughout the US and abroad.
The Problem
When we started working with ZPizza, there were roughly 15 franchised stores clustered in southern California. The product was unique and addictive. The brand, however, felt like most neighborhood pizza joints. The brand did not reflect the product and this disconnect was impeding the franchise organization’s progress.
Our Findings
We discovered several key differentiators from the competition:
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ZPizza is creative — The menu was not a traditional pizza joint. It's what we called California Fusion. A creative blending of cuisines and flavors.
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ZPizza is organic & health-conscious — Many of the ingredients were organic and all of the ingredients were of the superior quality.
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ZPizza is from Laguna Beach — A California beach town that had a big influence on the company.
The Result
ZPizza is now an international brand with exploding growth. From their humble beginnings in California, they now have over 100 units open in the US and abroad.
