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AAA Travel
Luxury
Multi-Tier Category
Brand Strategy, Design & Illustration
Credits
A partnership with
AAA Travel is the world's largest leisure travel company and has three divisions under its brand umbrella: Mainstream, Pleasant Holidays, and Luxury shown below.
BobCo Design and partner MNM Studios developed a wholistic strategy and design for the AAA Travel brand which has resulted in a system where all categories feel a part of the same family — across all demographics.
Luxury Category
AAA Travel: Luxury
The AAA Travel Luxury brand is represented by an upscale mailer we named Refined. Each cover features a custom gloss and satin treatment to create a dimensional effect with the wrap-around photography. The typography utilizes a set of fonts and treatments that fall within the AAA Travel family, but are uniquely upscale. This helps separate the category and align it with the premium-priced trips and vendors featured within.
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